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Must-Try Cruelty-Free Indie Makeup Brands

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Darklings love their indie makeup, and for good reasons. Indie brands can provide the quality, creativity, colors, finishes — and ethics — that are near-impossible to find with mainstream cosmetics companies. Not to mention that with big corporations, you’re pretty much screwed if you need something that is cruelty-free, vegan, or won’t set off your allergies faster than a room full of ragweed bouquets. Read on for a mini-tour of the best brands you might have missed.

Living Dead Beauty

Color us intrigued. This brand-spanking-new company made its debut in November with 19 shades of its Evermore Liquid Lipsticks. Long-wearing, comfortable liquid lipsticks? Yes, please! Vegan and cruelty-free. Living Dead Beauty.

Cryptic Cosmetics

For the enigmatic beauty. Stunning instagrammer @depechegurl, aka Christina Parga, has her own cosmetics line featuring liquid lipsticks in shades from classic matte vamps to not-so-girly metallic pinks. Vegan and cruelty-free. Cryptic Cosmetics.

My Pretty Zombie

Leave behind a beautiful corpse. Find your favorite shades of deathly eyeshadows, blushes, lipsticks, highlighters, nail polish, and more. Cruelty-free with many vegan options. My Pretty Zombie.

Darling Girl Cosmetics

Images via (L -R): @nicbeautyx, @darlinggirlcosmetics, and @lolilooo.

Darklings can be darlings, too. It’s easy when one brand has it all: From primers and bases, to a huge variety of intensely pigmented colored products, to finishing touches such as glitters, and even makeup remover. Cruelty-free with many vegan options.  Darling Girl Cosmetics.

Medusa’s Make-up

Images via (L-R) @emilypollution@medusas_makeup, and @janeenersss.

Whether you rock goddess or gorgon, you’ll slay in these shimmery eye dusts, glitzy glitters, pigmented lipsticks and more. Can’t choose from all the pretties? Subscribe to their sensational Monthly Vegan Beauty Box and try out a little bit of everything. Come on: It’s fun! Vegan and cruelty-free. Medusa’s Make-up.

Just Pure Minerals

Images via @justpureminerals.

For the purists. Sensitive-skinned beauties will appreciate this brand’s commitment to using non-irritating ingredients, be they natural or manmade. They offer a wide range of pigmented-yet-gentle products for the face, eyes, and lips. Vegan and cruelty-free.  Just Pure Minerals.

Spectrum Cosmetics

Images via Spectrum Cosmetics.

Spectrum boasts some of the brightest shadows in the market, in every color under the rainbow. For a more classic goth look, check out the cool dozen of swoon-worthy shadows in the black, white, and gray category. Or peruse their gorgeous selection of 5-free nail polishes. Liquid lipsticks, glitter gels, bath products, and fragrances are also available. How’s that for one-stop shopping? Spectrum Cosmetics.

Addictive Cosmetics

Images via @kippcake@lucinda212, and @ghosttea.

Got a craving for makeup that’s also good for your skin? Look no further. Created by a makeup artist, this brand’s products are non-comedogenic. They have zero fillers, parabens, sulfates, preservatives, additives, bismuths, or dyes. Check out their brushes and skincare products, too. Vegan and cruelty-free. Addictive Cosmetics.

Concrete Minerals

Images via (L-R) @beckyaddams@lemonadejar, and @vanityvenom.

“Less ingredients, more pigment!” Now, that’s a motto we can get behind! This fantastic indie company boasts makeup that is high-end quality while being free of parabens, preservatives, talc, bismuth, and fillers. Gluten-free, fragrance-free, vegan, and certified cruelty-free by PETA and Leaping Bunny. Concrete Minerals.

Tater Rounds Beauty

Perhaps best known for her fabulous Marilyn Manson-inspired lipstick collaborations with YouTube makeup genius Drac Makens, this little indie gem offers up cosmetics for the eyes, lips, face, and nails. Oh, but that’s not enough is it? Well, just take a look at the bath and body section, buy a new fragrance, or get yourself a new pair of earrings. Wow! Vegan and cruelty-free. Tater Rounds Beauty.

Featured images via (L-R): @d1sarmon1a@moodymoth, and @thebonebitch.

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About The Author

Rachel Runyan is a darkly inclined alternative beauty enthusiast from the Pacific Northwest. She has degrees in Journalism and English. When not writing about makeup, she enjoys using makeup, looking at makeup, buying makeup, and talking to people on the internet about makeup.

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